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Top 3 Survival Tips for Your SaaS Company

Sometimes in life it’s best to learn from other people’s mistakes and not repeat them in your own.  One of the great minds of all time Albert Einstein once said that the definition of insanity is...

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If Customers Don’t Use It, They Won’t be Happy to Pay for It

In the on-premise application world, when customers bought , but didn’t use the software, it didn’t much matter to the vendor. In fact, there was an apt name for that stuff – “shelfware.” In the SaaS...

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SaaS Free Trials: Get’em Started Quickly… or Lose’em Forever

  No matter the class of Software-as-a-Service (SaaS) product – utilitarian horizontal, “Enterprise,” or niche vertical – the Web App vendors that have come to me for help with their low Free Trial...

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